What You’ll Do:
Client Service & Account Support
- Manage day‑to‑day tasks across integrated communications programs with increasing independence, ensuring deliverables are accurate, on time, and on brief.
- Contribute actively to strategic and creative discussions, bringing culturally aware ideas supported by research and insights.
- Conduct research and summarize findings, including audience insights, competitive analysis, cultural trends and measurement, to support planning and recommendations.
- Support campaign analysis by organizing data, identifying trends, and highlighting opportunities for optimization.
- Handle core account administration duties, including vendor coordination, basic budgeting support, invoicing follow‑up, and tracking hard costs.
- Interacts with clients in a professional manner and participates in discussions around campaign strategy and execution.
- Anticipate team needs and flag issues or opportunities early to Account Managers and senior team members.
Media Relations
- Stay informed about Canadian media trends, current and emerging reporters, and coverage opportunities relevant to clients.
- Draft media materials, including pitches, press releases, key messages, spokesperson briefing books, and support the development of media strategies.
- Conduct targeted outreach with growing confidence, helping to secure coverage and track earned results.
- Monitor news, cultural shifts, and consumer trends, sharing insights that inform media recommendations.
Influencer Relations, Creator Content & Owned Content Development
- Strong awareness and ability to identify relevant influencers, creators and rising talent across social platforms, supporting relationship building and ongoing partner engagement.
- Support influencer and creator program planning and execution, including research, vetting, outreach, negotiation coordination, ongoing liaison, content tracking, and reporting.
- Draft materials including outreach notes, briefing documents, contracts, key messages, and lead partner briefing sessions with senior oversight.
- Review partner concepts and content against briefs and brand guidelines, helping manage feedback rounds between internal teams and partners.
Emerging Skills & Innovation:
At Veritas, we embrace the tools shaping the future of communication. You don’t need to be an engineer but you do need to be curious, responsible, and excited about the role technology plays in modern PR. We expect all team members to continually build AI fluency and use these technologies in their day to day tasks. Training and access to our suite of AI tools is provided to all employees.
AI & Large Language Model (LLM) Fluency
- Use AI tools to enhance research, draft materials, analyze data, and identify trends.
- Understand best practices and ethical guidelines for responsible use of AI tools, applying critical thinking and human judgement to every AI-generated output.
Digital & Social Intelligence
- Stay current on platforms, cultural trends, algorithms, and storytelling formats across TikTok, Instagram, LinkedIn, X, YouTube, and more.
- Understand how creators and communities shape today’s landscape and bring these insights into brainstorming, content development, and influencer‑led strategies.